Founded in 2014, Atholhurst advises on and manages end-to-end corporate relations and communications across audiences and channels, including:
CREATIVE BRANDING & CORPORATE IDENTITY
Brand development & refresh: including brand architecture and hierarchy, logo design, CI, style guide, tone of voice and corporate profiles.
Strategic marketing & communications : design and implementation of a full marketing & communications strategy, identifying key differentiators (including: principles, purpose, people, perception and product), action/project plans and measurement.
Advertising: full creative from concept to placement, including copy writing.
Website development, implementation & maintenance – structuring, designing, writing and maintenance of websites.
Social media – establishing a social media presence and brand; managing and growing social media platforms; and monitoring of the social space.
Corporate story telling & copy writing - building awareness, affinity and action through compelling corporate narratives.
Experience include: lead for all Ethos’ creative work to ensure a strong visual identity and experience, including: structuring the digital user’s journey, plus copy and imagery for website; advertising; and all marketing collateral copy writing, design and production. Examples of Ethos' marketing collateral and adverts can be viewed here.
Plus, Chelsea also led Ethos’ re-brand and personally created the Logo, CI & Style Guide.
Most recently, Atholhurst has been instrumental in the establish of The Beverage Company's CI and corporate website.
INTERNAL & PURPOSE-DRIVEN COMMUNICATIONS
Underpinned by 14 years in talent management, I understand how to create messaging, craft copy and manage campaigns which achieve an authentic, corporate narrative; aligning heads, hands and hearts.
Staff engagement campaigns and corporate culture/alignment programmes across traditional and digital platforms to enhance the brand, reinforce purpose, align behaviour and inspire.
Corporate story telling & copy writing - building internal awareness, affinity and behavioural change through compelling corporate narratives.
Experience includes: campaigns and programmes relating to corporate culture revitalisation, strategic growth, product expansion, succession, culture change, social responsibility, and health & wellness.
Investor communications & reporting including: quarterly and annual reporting; annual meeting and investor presentation management and presentation writing; roadshow and investor presentations; sustainability reporting; fundraising; due diligence; IPOs and stock exchange reporting.
Experience include: managing Ethos' annual investor meetings for 18 years, including the research and drafting of investor presentations, plus listing and delisting regulatory and profile-building relations.
INVESTOR RELATIONS & REPORTING
REPUTATION MANAGEMENT & PUBLIC RELATIONS
Reputation management & public relations including crisis and issues management, media relations, corporate announcements and corporate events.
Experience includes: corporate restructuring, succession, crisis, IPOs, labour relations, major expansion (product and geography), M&A across multiple sectors, communications policy and process implementation.
Atholhurst also consults across Ethos' portfolio companies, offering strategic communications, reputation and public relations advice when required.
Special projects - Atholhurst has also led or co-led many special projects while consulting to Ethos, including: Gender (Dis)parity in South Africa in partnership with Bain & Co.
Financial Markets - Deep understanding of financial markets, investment strategies and products, including the listed space.
With 20 years marketing & branding experience, Chelsea (Atholhurst's founder) possess an intimate knowledge of the nuances and complexity of communication.
Chelsea Wilkinson, private equity communications specialist
Leading Ethos' Brand & Communications
In my heartland of private equity, I've work closely with investors, portfolio companies and the media to accurately communicate a fund manager's market position, while promoting the broader contribution that private equity makes offers to society.
Traditionally, private equity isn't overtly branded and rarely creatively. However, during my time with Ethos, I evolved the brand extensively through traditional and electronic channels, and led the firm into social media: @EthosPvtEquity. In 2017, I also led the Ethos group re-brand, in which I designed the logo, CI and style guide.
I hope to be able to extend these successes to other fund managers.